In today’s world of technological revolution, you need a successful online presence. If you are invisible to the Internet and you do not have a good WordPress website, then there is no identity. It’s a big decision to investing in a new WordPress website for any business, small or big but building a WordPress website should be part of your business plan.
Creating an attractive WordPress website requires a lot of hard work and skill, from functionality and appearance to navigation and coding integrity.
Web development and designing go hand in hand when it comes to making a user-friendly WordPress website. Which is located by the search engine, appears on top of the page, and engaging more customers. In this article we will discuss some important factor to developing a great WordPress website.
Choosing A Domain And Host
First, you have to register a domain, for which you will need a domain name for your WordPress website. A domain name is your brand name that accurately reflects your business identity. Brand names should always be simple, easy to catch, and memorable.
When it comes to hosting packages, it totally depends on the nature of your WordPress website and business. You need to do some research about the hosting company, do they have a technical support team? Do they provide scalable solutions? What backup, security and additional features do they provide? You will get all these answers from social media, their own WordPress website, reviews from Google, and other third-party WordPress websites. This will help you make the final decision.
Content Management System / Software
After domain name and hosting, one need content management system (CMS) for their WordPress website. CMS is a software platform that lets it users create, manage, and modify content on a WordPress website without having coding knowledge.
Using the CMS tools you can build a WordPress website without writing all the code from scratch. The CMS has graphic user interface which makes the database user-friendly with the WordPress website.
Clean & Simple Design
Web designing is one of the most important factors to remember during the process of WordPress website building. The web designer should create a clean and eye-pleasing design of the WordPress website so that the user can engage with it.
The clean and simple design doesn’t distract the user with unwanted graphics and large amounts of text. Instead, it helps to focus on your brand and the content on your WordPress website. A quality WordPress website should have intuitive navigation, easy to read, and a classic design.
Color Scheme
Color scheme plays a vital role in WordPress website development. The eye-pleasing color scheme attracts and engages more customers. As everyone knows, different colors evoke different emotions in any person, such as calm, happiness, and even despair. Hence it is very important to choose the color carefully for your WordPress website.
When choosing a WordPress website color scheme, keep a few things in mind like company niche, branding, target audience, etc. So it’s good to spend some time researching for the final color scheme with enough color options.
WordPress website Functionality
When talking about WordPress website functionality, it is essentially looked at what your WordPress website can do and how it works. There are some points to consider.
Mainly, is the WordPress website functional? Are there any loading issues or broken links? Does the security feature suit your business needs? Are your site’s contact forms, surveys, and customer feedback sections working properly manner? All these points are important, if your WordPress website is facing one or all of the functional issues, the customer may be tempted to leave your site.
Navigation
A WordPress website must have intuitive navigation, otherwise, a new customer may leave immediately and never come back. The web developer as a new user should do a thorough review of the site before making the WordPress website live.
Doing this gives the web developer a fair idea of what is working and what is not. You can increase efficiency by adding sitemaps to the WordPress website and help the user navigate conveniently. This will reduce the loading time and enhance the quality of the site.
Usability
One of the most important factors in WordPress website development is actually making the site usable for a new or average user. Most of the customers who visit your site are not professionals, so they may need things to be streamlined, easy to use, and simple.
The developer can enhance site usability by clearly displaying the product, providing the service information in a concise manner. All the features of your site should be readily available to the customer. The contact information and social sharing icon should be visible so that the customer doesn’t need to be bothered.
Mobile Friendly
In today’s time, the mobile phone is an essential part of human life. The study shows that online searches from mobile devices have increased significantly. People usually search for any product or service on their mobile devices.
Mobile device users are increasing remarkably day by day, so businesses need to make sure that their WordPress website is available on any device. You should choose Responsive Design, as it is able to accommodate any screen size.
Integrating with Social Media
Today, social media is one of the major factors in online marketing. By integrating your WordPress website content with social media, you can increase your customer’s trust in you and give your customer another reason to support you.
There are different types of social network platforms available on the internet such as Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, and so on and you need to have a presence on them. Using this platform you can share written and visual content like images, videos and enhance your brand value.
CAPTCHA Test
Some businesses receive a lot of spam in their comment sections, contact forms, and site forums because they do not have a Captcha testing form. The Captcha test is a web-based form of testing (clicking on a box, choosing from images, typing numbers or letters) that differentiates humans from robots.
You can add this short test to your contact form and make sure only humans are able to access your WordPress website resources. This will save your business time and money.
SEO-Friendly Code
Whether you are developing a new WordPress website or optimizing an existing one, you need to create clean and SEO-friendly code. Spend some time improving your site code, this will increase the overall profit and investment.
SEO-friendly code provides a clear picture of the content of your site to the search engine spiders. It will help to improve your site ranking on the search engine result page.
WordPress website Loading Time
WordPress website loading time is important to engage customers. Studies show that if WordPress websites take more than three to five seconds to load, those WordPress websites also have higher bounce rates. Plus, online customers are quite impatient, if the site doesn’t load fast, they may leave the WordPress website and never come back.
Before launching the WordPress website, you should test and fix the loading time problem of your site. After launching the WordPress website you should periodically evaluate the loading time of your WordPress website, this will increase customer retention and provide a positive user experience.
WRAP UP
We hope that our article covers all the important aspects of WordPress website development and design. With this idea in mind, any business owner can increase her/his chances of a successful business WordPress website, and make sure their needs are met and the overall design is in line with their business goals.
