Creating a WordPress website is not a difficult task but optimizing it with proper SEO. If you don’t have any quality traffic to your blog or business sites, it will be of no use. To accomplish this, you need to optimize your website properly with SEO techniques.
Search Engine Optimization is the process of increasing quality traffic to your website from search engines like Google, Yahoo, and Bing, etc. With the help of which you can grow your business and fulfill business objectives.
The main purpose of doing good SEO is to increase the SEO rank of your WordPress site on the search engine result page. WordPress is a well-optimized system and it allows to index every single page as compared to other CMS.
There are hundreds of SEO plugins that are offered by WordPress to take care of everyday things and many tips and tricks that are useful for increasing site traffic.
Here is a list of ideas you can use to boost SEO on your WordPress website.
Set Your Permalinks
Permalinks are the URLs of your website such as web page and blog post URLs. In general, they are what users type on their browser address bar to access your website and view relevant pages. These links are also used by other websites and search engines to link to your website.
By default, WordPress comes with a default permalink setup and it allows you to change it as per your convenience and requirement. You can change the permalink structure by going to Settings -> Permalinks from your WordPress dashboard.
Create a ‘Sitemap’
A sitemap contains all the pages and other content on your website, usually, it is well organized of website structure. This gives a quick way to see how your site is designed and what it includes. Sitemaps are designed to help users navigate websites and also communicate information to search engine crawlers.
Creating a Google XML Sitemap is very easy. WordPress provides an extremely useful plugin called Google XML Sitemaps. With the help of this plugin, Google automatically generates a sitemap of your website which will help the search engines to index your site better.
Use Google Analytics
Google Analytics is a leading analytical tool developed and offered by Google. This tool is absolutely free to use and by using this tool you can keep track of your website traffic.
Google Analytics tool helps you to know about website traffic source, behavior, and various other important features which will surely help you to reach your target audience.
In addition, it shows you the real-time traffic to your website, the GEO location of the visitor, the most visited pages, the behavior of your site visitors, the resources of your web traffic, and much more. With the help of this data, you can significantly increase your search traffic.
Install A WordPress SEO Plugins
As we mentioned earlier that by using WordPress, you have a lot of SEO advantages. Still, you need to install an SEO plugin to rank your site and your content. This helps you have complete control over maximizing what Google sees from your site.
WordPress offers many SEO plugins including Yoast SEO, All in one SEO plugin and does much more than take care of your website and allows you to add meta title, meta description, meta tags, keywords, and more.
Using this plugin you can enhance the on-page SEO of your website by displaying a Google search result snippet preview. These plugins also help in creating XML sitemaps for your website.
Optimize Your Media
Media is an essential part of any website. However, if you do not use the media properly, your SEO efforts can be completely wasted. Properly tagging and naming your images is important, your SEO determines on that. And by doing so you can increase your chances of being ranked higher in image searches.
You cannot upload images with complex names, it is not good SEO practice. When uploading an image WordPress allows you to change its title, add a short caption, alternative text, and description. By taking advantage of this option, you can greatly improve the search engine ranking of your website.
Use Heading Tag
Proper use of heading tags in posts and pages is extremely important for good SEO practice. If you install any SEO plugins then that plugin will suggest you use at least one header tag which can be H1, H2, H3, or H4.
Using these heading tags to structure your content does two things. It’s nice to see this by breaking up the text and making it easily readable. Crawlers also pay a lot of attention to the heading as to what it is about.
So, don’t forget to add heading tags while creating posts and pages. Adding header tags to WordPress is very easy, just go to the page or post editor and click on Paragraph.
Make Your Content Shareable
Social media has been extremely popular for the past few years. Nowadays, every web user has a social media account on various platforms like Facebook, Instagram, Twitter, and LinkedIn.
So it is a good idea to make your content shareable and allow your users to share it on different social platforms while bringing huge traffic to your site.
You can not only increase the traffic for your website but also improve the credibility of the website by adding social sharing buttons. That’s why you can’t take the power of social media lightly.
Keyword Research
Keyword research is one of the most important factors to increase the SEO rank of a WordPress site. Using Google Adwords you can easily search keywords for your content.
This is the best and simplest way of keyword research. There are many websites for keyword research but there is nothing better than Google products to help you in this tough competition.
So research thoroughly which keyword is suitable to use, which content will be usable.
Quality Content
The goal of Google and other search engines is to help the most relevant and useful sites score higher. So they make complex algorithms for website ranking. Other ranking factors and their effects change over time, but the quality content factor remains consistent.
If you want to see success from SEO efforts, you need to focus on creating quality content. One more thing, try to create long content for your blog, as the Google algorithm gives extra attention to valuable and long content.
Use SEO Optimized Theme
Which theme you are choosing for your WordPress site is one of the most important factors in SEO. SEO-optimized themes determine the look and layout of your site, and can also provide new functionality.
However, instead of choosing a theme that looks gorgeous and aesthetically pleasing, choose a theme that is search engine optimized.
There are two important points of SEO-optimized theme which are speed and code. A well-written theme code and updated SEO functions will significantly increase your website’s ranking on search engines and it will load much faster than a normal theme.
Wrapping Up
When it comes to boosting SEO, there are many other techniques and strategies available, but above mentioned are some of the best ones that can be used in your WordPress website.
I hope the article will help you to promote SEO and services without investing any money.
